You’ve got an existing business and up to now you’ve only been marketing, selling and operating through traditional channels – but now the world has gone online and you want to transform your business model. How do you do that exactly? According to this article by MITSloan Management Review, the 3 core strategies for digital […]
Propaganda
My grandfather was a ham radio enthusiast and he had this massive aerial on his front lawn through which he would talk to people from all over the world. In 1998 I was studying advertising in Cape Town and I lived with my grandparents so I got to listen in on my grandfather’s conversations with […]
How to succeed as a digital marketer
I love digital marketing. I’ve been a digital marketer since 2003. Before that I studied digital marketing at university, when it was barely even a thing. In fact, in those days it had the super cheesy name of “cybermarketing” and yes, you could take it as a major subject. “Cybermarketing” sounds like something hackers do, […]
Deep dive the customer lifecycle for more effective marketing
Understanding the customer lifecycle: acquisition, conversion, retention, reacquisition Your customer or client goes through the following lifecycle: Table of Contents AcquisitionConversionRetentionReacquisitionRight! Over to you Acquisition During the acquisition phase your prospect discovers that you exist, finds out a little more, maybe talks to their friends or colleagues, mulls it over some more and then takes […]
SEO in 2020 – what the experts recommend
So you want to grow your business in 2020 and get more traffic from Google organic search? Here’s a look at SEO in 2020 and what some of the world’s top SEO experts recommend. Table of Contents SEO in 2020 – top 10 things to focus on this yearContent and linksVideo marketingFeatured SnippetsSearch IntentClick-through ratesMobile […]