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Every new business owner asks the following questions: How do I get customers? What are the best ways to advertise my new business? How much should I spend on marketing? The answers are not as complex as you think. How do I get customers? As a new business you need to let people know that you exist and tell them what value you can give them in exchange for their … [Read more...] about How do I get traffic and customers for my new online business?
So you want to be a future-proof digital marketer? If you’re in marketing, you’re in digital. And if you’re in digital it means you need to be a master of the following topics. Web browsers and how they actually work What magical magic takes place when you drop an address into the URL bar of your favourite browser? You should know how web browsers work, how they track your … [Read more...] about Learning goals for 2021: Technical Marketing topics to master
Hello! I've often been asked to talk about digital marketing as a career - especially to young people who are starting out and looking for options. What should I study? What types of jobs are available in digital marketing? Let's explore some of the options in digital marketing and where things will go in the future. What is digital marketing? Digital Marketing is the use of … [Read more...] about Digital Marketing: a future-proof career